How to Use AI to Boost Your SEO and Increase Website Traffic
Published on May 17, 2025
Search engine optimization (SEO) has changed drastically in recent years—and one of the biggest game-changers is artificial intelligence (AI). If you're running a small business or managing your own website, learning how to use AI tools effectively can give you a major edge and increase SEO traffic.
In this article, we’ll explore practical ways you can harness AI to enhance your SEO strategies and boost your Google ranking.
1. Use AI for Smarter Keyword Research
Finding the right keywords is the foundation of SEO. AI-powered tools like ChatGPT, Surfer SEO, or SEMRush can analyze millions of search queries to uncover:
High-volume, low-competition keywords
Long-tail keywords with high conversion intent
Semantic variations to enrich your content
Tip: Ask ChatGPT, “What are some keyword ideas related to [your business niche]?” for a quick brainstorm.
2. Generate SEO-Optimized Content Faster
AI writing tools like Jasper, Copy.ai, or even ChatGPT can help you create blog posts, product descriptions, and FAQs that are keyword-rich and engaging. This helps scale your content production without sacrificing quality.
Tip: Use AI to create content briefs, outlines, and drafts—then refine them with your unique voice and expertise.
3. Improve On-Page SEO with AI Suggestions
Tools like Surfer SEO and Frase.io analyze top-ranking pages and suggest real-time optimizations, including:
Ideal word count
Keyword placement
Internal linking opportunities
Tip: Optimize existing blog posts by updating them with AI insights based on current top-performing content.
4. Automate Technical SEO Audits
AI tools can crawl your site and automatically flag technical issues such as:
Broken links
Missing meta tags
Slow loading times
Mobile usability issues
Recommended Tools: Screaming Frog SEO Spider, PageSpeed Insights, and Ahrefs.
5. Use AI for Better Content Strategy
AI can help you plan an effective content calendar by analyzing trends, predicting what your audience will search next, and clustering related topics.
Tip: Use tools like MarketMuse or HubSpot AI to identify topic gaps and content opportunities.
Final Thoughts
Using AI for SEO isn’t about replacing your efforts—it’s about enhancing them. When combined with a smart content strategy and consistent execution, AI can be your most powerful ally in the quest to increase SEO traffic and grow your online presence.
If you’re looking to implement these strategies for your own business, or need help from a website developer in Bali who understands AI and SEO, reach out to me today!